Howdy friends. I recently had the privilege of making pictures for a local model for a new comp card (short for "composite card" and also called a zed card). Essentially, a comp card is a leave-behind promotional piece used by models to showcase their various looks for prospective creative directors casting for modeling jobs.
In this case, Kim came to me with specific requests from her agency for five looks ... classic headshot, soccer mom, professional, swimsuit, and 20-something clubber ... he could use to land her some work. These looks are relatively standard in the Nashville market to maximize her presentation by the agency. But why these looks? What is special about these diverse styles that makes this strategic? In short, modeling is acting, and models are hired to play certain roles, even if it's for a still image.
The Classic Headshot
First, the classic headshot serves as the "off-the-street, here I am" blank canvas to show a model's natural look, hair color, and eye color. As casting directors search for possible models, their clients may have specific requests for "black hair with brown eyes" or "blonde hair with green eyes" or any other combination that fits their desired criteria, and a classic headshot fills that request at least as an introduction. From there, the creative directors can determine if the model has the basic look that can be styled in accordance with their needs for the project. Too much make-up or too much wardrobe can detract from the simple and clean purpose of a classic headshot, so I typically photograph female models with bare shoulders (no worries, folks; models always clothed during the shoot) to minimize distractions and direct focus specifically to the face.
The Soccer Mom
Nashville's business market is home to several/many ... well, a ton, actually ... of corporations providing products or services to families and "Middle America" audiences including health care services, "typical" families and parents, insurance providers, book publishers, and the "soccer mom" represents a large demographic category for these products and services. The client will need to see that a model can play this particular role, and it's tough for many of them to make the jump from a high, European fashion style look to a soccer most, so it's best to show them an example.
The Professional
Similarly, these same corporations also create internal projects for their sales and marketing teams (called "industrials") including training videos and brochures that show models and actors in professional attire. This is not the time to show a sexy swimsuit photo if you're trying to land a modeling job for a large insurance or financial firm.
The Swimsuit
There is, however, a time and place for the swimsuit shot. In this case, Kim is a fitness trainer also interested in landing work as a fitness model for yoga/aerobics videos or activewear lines or running magazines or the like. Swimsuit shots serve two purposes: first to showcase a model's physical appearance and, even more important in my book, to showcase a model's presence and poise in "nothing at all" (while still clothed). For example, I recently shot for a tanning company so swimsuits were a main part of their wardrobe requirements. Being able to submit models' swimsuit photos to show their physique and fitness so the ad agency and client could make their selections was a must. In Kim's case, we selected a shot of her in a fitness pose that accentuates the results of her exercise diligence. If she were planning to work for other companies (say, Hooter's or Frederick's of Hollywood or Fruit of the Loom, for example), the pose and "feel" of her swimsuit image would be completely different.

The Clubber
When considering Nashville's music video crews and area nightclubs in tourist areas, there's a need for this style of look, and The Block Agency regularly fills those needs. For this image, lighting totally changed to replicate dramatic lighting and shadows of nightclubs, and we cranked some dance music at the studio to set the mood. If I were casting for a job like this, I would be more interesting in knowing the model can play the fun-loving role without a deer-in-the-headlight facial expression, so it's more of a "feel" and personality thing than what the model looks like. Although, in this case, the model looks pretty great, of course. She brought it and nailed the image.

One person, five different looks. These clearly defined objectives laid the groundwork for how I would approach the proper lighting for each look as well as the right stylists to have on board to achieve each look. Big cheers to
Lisa Proctor for her great make-up work and Amber Wilburn for diverse hair styles and on-set cutting and trimming. For wardrobe, Kim brought several options for each look, and final outfits were discussed and selected by everyone on set.
That's a pretty great way to make a living, if I may say so myself. I had a blast getting to know Kim during this shoot. Until next time.... ~gregory